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Business Development Council: Content Marketing and Social Media for Manufacturers and Businesses

October 4, 2017 @ 8:00 am - 10:00 am UTC-4

Join us for Content Marketing and Social Media for Manufacturers and Businesses presentation by Greg Loh and Stephanie Crockett from Eric Mower + Associates covering the following topics:

  • How Manufacturers Can Engage Key Audiences through Content Marketing
  • Building Customized Content that Targets Multiple Audiences
  • Using Social Media to Share Content: The Do’s and Don’ts

8 a.m. – 8:30 a.m. Registration

8:30 a.m. – 10 a.m. Presentation

 

Greg Loh, Executive Vice President, Managing Director, Public Relations and Public Affairs, Eric Mower + Associates

As Managing Director, Public Relations and Public Affairs, Greg is responsible for management of the agency’s public relations and public affairs practice. In this role, he oversees a team of more than 60 professionals working in five New York State offices (New York City, Albany, Syracuse, Rochester and Buffalo) and in the agency’s offices in Boston, Mass., Charlotte, N.C., Atlanta, Ga., and Cincinnati, Ohio. For the past 20 years, a large part of Greg’s work has focused on helping communications professionals and senior executives effectively manage crises and issues. This includes messaging, crisis and media training programs for leaders particularly in public and private schools, from primary through higher education. Greg and his colleagues currently consult with multiple school districts and school organizations across the United States. Prior to joining EMA, Greg worked as a television and radio news reporter and assignment editor in New York State and Connecticut. He has a Bachelor’s degree in Public Relations from the S.I. Newhouse School of Public Communications and Political Science from the Maxwell School of Citizenship at Syracuse University. He is an accredited member (APR) of the Public Relations Society of America.

Facebook: facebook.com/greg.loh.37
Twitter: @gregloh
Instagram: @gregloh
LinkedIn: linkedin.com/in/gregloh

About Stephanie Crockett:

Stephanie Crockett, Senior Vice President, Managing Director, Leader, Energy + Sustainability Specialty, Eric Mower + Associates

As Managing Director of EMA’s Syracuse office, Stephanie oversees a team of more than 60 professionals across multiple disciplines. As the head of EMA’s Energy + Sustainability team, Stephanie oversees client engagements for all key sustainability accounts including Corning, Siemens and GE. Stephanie has presented sustainability marketing strategies to several energy and marketing organizations including USGBC, B2B LeadsCon and ENERGY STAR® Industrial Partner and Focus Meetings. Throughout her nearly 20 years in marketing communications, Crockett has helped B2B companies build brands and grow their business through complex, multi-divisional integrated marketing programs to generate and nurture leads. Prior to joining EMA, Stephanie worked in strategic marketing roles at firms in Central New York. She has a Bachelor’s degree in Marketing and Environmental Studies from SUNY Geneseo. She is the President of the Board of Trustees of the Syracuse Area Landmark Theatre, and serves on the Board of Directors of the United Way of Central New York.

Facebook: facebook.com/stephanie.crockett
Twitter: @gingerinthecuse
Instagram: @gingerinthecuse
LinkedIn: linkedin.com/in/stephanie-crockett-7722034

Details

Date:
October 4, 2017
Time:
8:00 am - 10:00 am

Costs

Non-Business Development Council Member : $40

Business Development Council & Individual Member : $0

REGISTER NOW

Venue

MACNY Headquarters
5788 Widewaters Parkway
Syracuse,NY13214United States
+ Google Map