Do you know what you want?
By: David Freund, Chief Leadership Officer

It’s easier to find something when you know what you are looking for.

Have you ever noticed that when you buy a car, you start seeing them everywhere? No, I’m serious, and please be honest, don’t you see your car everywhere? After I bought my last car, I started seeing them all over the place. I not only see the model, the same year, or color, but even trim package. The reason this occurs is that purchasing this car raised my awareness of the brand and model. Those vehicles were always there, I just wasn’t aware and looking for them. My eyes saw them and my brain processed what it saw and stored the information in my nonconscious mind. When I purchased the car, the data was moved to my preconscious mind and is now available to identify the vehicles when I see them. This is known as the Baader-Meinhof phenomenon. So now you are probably wondering what this might have to do with growth and leadership development. If you don’t know what you are looking for, you will never find it.

My friend and mentor Scott Fay would challenge me with this question: What do you want? What do you really want? What do you really, REALLY want?  Scott was pushing me to look closely at my life and determine what is important to me. This needs to be the first step in our Goal Setting. To get started, schedule a time when you can separate yourself from the craziness of life and spend time thinking about what you want. What you really want. What you really, REALLY want. If you are married, make sure your spouse is with you and take enough time to develop what you really, REALLY want. Once you identify what you are working toward you will find the tools, resources, and opportunities needed to achieve it. They are already there waiting for you; you just can’t see them yet.

Please join Marisa and me on The Next Page podcast as we discuss tools that we can use daily to help us achieve the things in our life that are important to us. I can’t wait to share more with you.

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