It’s Time To Invest In Growth
Randy Wolken, President & CEO

We are still in the midst of the COVID-19 pandemic and economic downturn. It’s normal to not know what to do next. However, now is the best time to prepare to grow. Growth only happens if we are proactive in our approaches. A growth approach, strategy, and implementation plan are needed more than ever.

I have been thinking a lot about growth these days. At MACNY, as well as our member companies, we have been working hard to remain open safely. A tremendous amount of energy and resources are needed to do this well. If we are not careful, we can easily get consumed by the crisis and fail to pivot to growth opportunities that are beginning to present themselves. Focusing on growth can give us the right amount of motivation to begin to create our future. I am convinced now is the time to do so.

Within every economic climate, there are opportunities to grow. The downturn helps companies focus on what is vital and what needs to be invested in for the future. This can be a healthy exercise. During the challenge, some of what an organization was doing needs to be changed. New initiatives must be pursued. Investments must be made. This natural cycle prepares every organization which plans and executes wisely for a better tomorrow.

At MACNY, I get the chance to see how organizations are preparing for their futures. It’s exciting and helps our team find even better ways to serve our members. Companies are investing in growing their teams. They are beginning to invest in new products and services. It’s an active time that involves laying the groundwork for future success. We are here to help with this process. In fact, we are investing in new ways to help your team prepare to grow again.

Starting in January, we will be offering new opportunities to help you prepare for your growth. The creative process inherent in launching new products or services is a learned behavior. It is also a collaborative effort. This is where MACNY comes in. We can help you connect to many other organizations and individuals on the same journey of growth. If you are interested in learning more, please reach out to me or any other MACNY staff member for more details.

We are excited to grow with you in 2021. We will be announcing many new initiatives in the coming year. As our economy recovers and our members grow, we can begin to put 2020 behind us and take from it key lessons and new beginnings. Next year we will be celebrating our 108th year of operation. It promises to be a good one. We look forward to experiencing it with you.